Breaking: Netflix Secures Global Streaming Rights to “Ted Lasso,” Bringing the Beloved Comedy Series to a New Audience Worldwide
In a groundbreaking entertainment move, Netflix has officially acquired the global streaming rights to “Ted Lasso,” the Emmy-winning comedy series that became a cultural phenomenon and a beacon of optimism during its Apple TV+ run. The decision marks a significant shift in the streaming landscape, as one of Apple TV+’s flagship titles finds a new home on the world’s largest streaming platform, introducing the inspiring story of Coach Ted Lasso to millions of new viewers worldwide.
Since its debut in August 2020, Ted Lasso has been hailed as one of the most heartwarming and uplifting shows of the decade. The series follows Ted Lasso (played by Jason Sudeikis), a small-time American football coach who is unexpectedly hired to manage AFC Richmond, a struggling English soccer club. Despite his lack of experience in soccer, Ted wins over fans, players, and management alike with his infectious optimism, empathy, and unshakable belief in teamwork and kindness.
Netflix’s acquisition reportedly includes all three seasons of the series, as well as discussions for a potential spin-off or reunion project, which could explore the next chapter of the AFC Richmond story. While official terms of the deal have not been disclosed, industry insiders suggest it represents one of the most expensive library acquisitions in streaming history — a testament to Ted Lasso’s enduring popularity and global appeal.
The show’s creative roots trace back to a 2013 series of NBC Sports promos featuring Jason Sudeikis as an overly enthusiastic American coach trying to understand the rules of English football. What began as a simple commercial concept soon blossomed into a full-fledged series co-created by Bill Lawrence, Joe Kelly, Brendan Hunt, and Sudeikis himself. The team transformed a humorous character sketch into a deeply emotional story about leadership, vulnerability, and human connection — a formula that resonated universally.
With Netflix’s enormous reach across 190+ countries, the platform aims to introduce Ted Lasso to audiences who may not have subscribed to Apple TV+. This move could significantly expand the show’s fan base, especially in regions where Apple’s streaming service remains less accessible. A Netflix executive described the acquisition as “a perfect fit,” saying, “Ted Lasso embodies everything we want in storytelling — humor, humanity, and hope. Bringing this series to Netflix means sharing that positivity with the world.”
The cast, too, has expressed enthusiasm about the renewed global attention. Hannah Waddingham, who portrayed the strong-willed club owner Rebecca Welton, remarked in an interview, “It’s incredible to see Ted Lasso continuing to inspire people. The show is about kindness and redemption — and it’s beautiful that it’s finding new life on Netflix.”
Brett Goldstein, who played the gruff but lovable Roy Kent, added that the series’ success lies in its authenticity. “People see themselves in the show — in the flaws, the growth, and the compassion. It’s not just a comedy about football; it’s about people trying to be better every day.”
During its three-season run, Ted Lasso earned 11 Primetime Emmy Awards, including Outstanding Comedy Series, Best Actor for Sudeikis, and Best Supporting Actress for Waddingham. The show also became a social media sensation, inspiring countless quotes, memes, and real-life discussions about mental health, leadership, and empathy.
Fans and critics alike credit Ted Lasso for redefining what modern television comedy can be. It balances humor with heart, tackling complex themes such as anxiety, forgiveness, and self-worth, all through the lens of a sports underdog story. In a time when much of the world was grappling with uncertainty, Ted’s simple yet profound message — “Believe” — became a rallying cry for optimism and human decency.
Netflix’s plan reportedly includes 4K remastered versions of all episodes, exclusive behind-the-scenes content, and a “Making of Ted Lasso” documentary to accompany the series’ debut. Marketing campaigns are expected to roll out globally under the theme “Believe Again”, emphasizing the show’s return as both a nostalgic favorite and a source of renewed inspiration.
For many fans, this move represents a chance to revisit the world of AFC Richmond and relive the moments that made Ted Lasso such a cultural touchstone. For newcomers, it’s an opportunity to experience a story that proves humor and humanity can coexist beautifully — both on and off the pitch.
As the football coach with the heart of gold prepares to inspire a whole new generation of viewers, one thing remains clear: Ted Lasso’s message of optimism, courage, and compassion continues to win, no matter which platform it plays on.
Coming soon to Netflix: “Ted Lasso” — because the world could always
use a little more belief.
